When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or as basic as choosing the best place for lunch, there is often influencing taking place. In order to influence anyone, we first must be able to influence ourselves knowing what we believe and what outcome we are looking to accomplish.
Objectives
- Make decisions using persuasion versus manipulation
- Apply the concepts of pushing and pulling when influencing others
- Use different techniques for getting persuasive conversations and presentations underway
- Make a persuasive presentation by using the 5 S’s
- Apply storytelling techniques to extend influence
- Leverage concepts of Neuro-Linguistic programming in everyday influence and persuasion
- Understand differences between influence and persuasion