Strategic Selling

Customers are becoming more demanding and are looking for alternative options when choosing a vendor. They want to understand the value, maximize their investment, and reduce the potential risk with every decision. Salespeople today need to go beyond the vendor/supplier mentality and begin to position themselves as a partner and an extension of their customers business. Focus on the customer winning because if they win, so do you.


  • Understand the motivation behind every buying decision
  • Control every sales call from start to finish
  • Create solutions rather than push product
  • Ask the right questions to qualify an account
  • Manage their time more effectively
  • Establish Value at the decision maker level
  • Ask questions to make it more about the customer and less about you
  • Learn how to overcome objections
  • Recognize when to close and when to regain control of the process